July 1, 2025
This Privacy Policy outlines how Metrical gathers, processes, and shares your personal information when you visit our website, www.metrical.watch (the “Site”), or make a purchase from us.
INFORMATION WE COLLECT
When you visit the Site, we automatically collect specific details about your device, including your web browser, IP address, time zone, and cookies stored on your device. As you explore the Site, we track data about the pages or products you view, the websites or search terms that directed you to our Site, and how you engage with it. This automatically collected data shall be referred to as “Device Information.”
We obtain Device Information through:
Cookies: Small data files placed on your device, often with a unique anonymous identifier. Learn more about cookies at http://www.allaboutcookies.org.
Log Files: These record actions on the Site, capturing data like your IP address, browser type, internet service provider, referring/exit pages, and timestamps, etc.
Web Beacons, Tags, and Pixels: Digital tools that track your browsing behaviours on the Site.
When you place or attempt an order on the Site, we collect details such as your name, billing and shipping addresses, payment information (including credit card details), email address, and phone number. We refer to this as “Order Information.”
In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION:
We use Order Information mainly to process and fulfil your orders, including managing payments, organizing shipping, and providing invoices or order confirmations. Additionally, we use Order Information to:
Communicate with you;
Assess orders for potential fraud or risks; and/or
Deliver personalized product or service information and promotions, based on your stated preferences.
Device Information helps us improve and secure the Site by screening for fraud (especially via visitors’ IP addresses), analysing customer browsing patterns, and measuring the success of our marketing and advertising initiatives.
SHARING AND DISCLOSURE OF INFORMATION
We prioritize protecting your Personal Information and will not share it with third parties except when:
You provide explicit permission;
It is required by law;
It is necessary to safeguard human life, health, or property;
It is essential for public health improvements or supporting children’s healthy development; or
It is needed to assist a government body, local authority, or their designated representative in carrying out legally required tasks, and obtaining your consent could interfere with those tasks.
The recipients of your Personal Information are not considered third parties, including:
Data Processors: When we delegate the processing of personal information to achieve specific objectives.
Business Transfers: When personal information is transferred due to a merger or similar business transaction.
Joint Controllers: When personal information is shared with a specific party for joint use, and we inform you in advance or make details (e.g., scope, purpose, and responsible party) easily accessible.
PERSONALIZED ADVERTISING
We may use your Personal Information to provide customized ads or marketing content based on your browsing behavior and collected data.
DATA RENTENTION
We keep your Order Information in our records as part of the automatic data retention system.
UPDATES TO THIS PRIVACY POLICY
We may periodically update this Privacy Policy to align with changes in our practices or to meet legal and regulatory requirements.
CONTACT US
For inquiries, complaints, or additional details about our privacy practices, please email us at info@metrical.watch.